BRIEF –
Take existing black and white Illustration done by MZK in Sao Paulo (Brazil), digitise, refine, and develop into a logo for the newly formed ‘Classic FJ Land Cruiser Club’ based in Addis Ababa (Ethiopia)
DETAIL –
The club wanted their new logo to be suitable for a wide variety of uses, such as advertising, promotional events, stickers, t-shirts, printing, digital and social media. It was required to work in varying colour schemes, formats and sizes.